Just a few months after a fanfare launch, Google’s Wave online collaboration and communication tool was ditched. Perhaps it was too clever for its own good or maybe Google failed to explain beyond the hype, but users simply didn’t get it and take up was poor. Those who did sign up continued tol get access until the end of 2010. We expected Google to continue to try new ventures in attempts to diversify its reliance on Adwords revenue and to compete with fast movers like Facebook and Twitter, so it was no surprised when Google started rolling out Google+ soon afterwards.