placement
placement ~ exposure to relevant traffic in order to generate required response
organic rankings
Organic describes search results naturally ordered by factors determined by complex algorithms -- including content relevancy, linkage data and possibly, click-through behaviour. Organic SEO requires skill, know-how and time to take effect. However, conducted professionally, in a step-by-step approach, strong placement in the organic rankings can promote increased traffic for months, even years ahead.
bid management
Pay-Per-Click advertisements are usually text ads placed alongside the natural search engine results. Bidding on search terms related to your product or service you can have your website or offering quickly listed next to the top organic positions on a Cost Per Click basis, paying only for qualified visitors. Google, Yahoo! and Microsoft all offer "Keyword" based PPC programs.
trusted feeds
Trusted feeds are a critical component of a comprehensive strategy allowing your entire website, even dynamically generated pages, be indexed on a similar pay-for-performance model. Content is extracted, converted and submitted to the relevent engine or portal for rapid inclusion. These paid inclusions are either on a CPC basis or in some cases a monthly fee is charged for creating and submitting data in the correct format.
Our feed management platform provides a powerful content distribution channel to shopping portals, aggregators, and search engines. Although data can be re-submitted on a frequent basis, to keep listings fresh, pages are subject to the usual positioning algorithms. However, the benefits of using trusted feeds include an ongoing data link between engines and web marketers, with opportunities for faster cycles through the NetProspect IOPM™ process model.
SEO Publications
There are many publications available that claim to be able to lift the lid on SEO and how to promote your site to the higher echelons of search engine results. We can't recommend any particular publication, but most will offer a grounding in the basics of SEO. However, for websites operating in sectors of average or higher competitiveness, the advice offered by these publications is unlikely to be enough. Another factor is that, even armed with the latest trends, SEO is as much about "doing" as it is "knowing". The two go hand in hand and having one with out the other will achieve very little. That said if you want to read up on current SEO techniques there are number of useful online resources as well as these books available on Amazon.