optimisation
optimisation ~ the rebalance in order to seek highest possible risk-adjusted returns
search visibility
Garnering the visibility of a site -- the ease with which potential customers can find it amongst the myriad of competitors -- is a crucial factor in making it a success. The goal is to obtain the highest possible number of wanted visitors, directed to the most appropriate pages on the site.
The visibility of your website is determined by how clearly your web pages are interpreted by automated robots that crawl the web and retrieve content for inclusion in the search engine indexes. Analysis of this interpretation can reveal key opportunities for Optimisation. Improving the site architecture or navigation for instance, can directly increase its saturation and positioning within an index. Additionally the more concise your visible content is presented, the greater number of clickthroughs your site will attract.
site usability
People actively searching for a product or service are pre-qualified prospects. Site usability focuses on what happens after the user arrives on your web page. Do they take the desired call to action?
As the web begins to mature into the global mainstream marketplace, two factors are driving website owners toward a more specialised view of their site's usability:
- The first is the increased analytic abilities of the major search engines -- where user satisfaction beyond the SERP clickthrough is now being measured and accounted for. In short, user behaviour is going to play an influencing role in your search engine rankings!
- The second is the evolving ability of users to evaluate alternatives in order to satisfy their expectations -- using the web to retrieve information, make comparisons and obtain the best offering.
content accessibility
Making content accessible to all Internet users (both disabled and non-disabled), regardless of browsing technology, often results in a large increase in traffic. NetProspect can audit and repair websites to WAI priority A, AA and AAA -- the globally accepted standards published in 1999 by the World Wide Web Consortium.