metrics
metrics ~ indicators that are measured in order to assess a campaign's impact
campaign reach
Campaign Reach reports are used for both planning and post-campaign analysis, enabling clients to determine the actual penetration of each component during a campaign, and to compare this with the original asssessment. Impressions, clickthroughs and conversions represent different ways of measuring the reach and effectiveness of a campaign.
visitor tracking
Measurement of success is much more than counting page views. You need to obtain information that yields an insight into what your site visitor is thinking and why particular search phrases are more effective than others. A thorough quantitative analysis of your visitors' behaviour is indispensable if you want to optimise your site's ROAS.
Effective visitor tracking delivers actionable trends. Marketing channels, navigation paths or landing pages are compared to determine the most productive referrers, highlight the most retentive content and ultimately drive the highest process completion.
performance metrics
Performance metrics form a dashboard to gauge the effectiveness of your current web marketing strategies. They identify the gap between where you are today and where your business goals require you to be tomorrow. Once we've defined your performance metrics, we can use visitor behavior analysis to test the marketing message on your site, the effectiveness of your offer, the choice of techniques and advertising vehicles -- quickly determining their influence on your conversion rate. Finely tuning your campaign will result in increased conversions, lower acquisition costs, and improved ROI.